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Ine

Creative / Art Director

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Kims - Why can’t we be friends?

After many years of decline, the chips manufacturer Kims are renovating their factories. The chips should now have more spices and more flavor, in other words: "Mer av det gode" (more of the good stuff in Norwegian)

The result became a band-aid inspired feelgood commercial, based on the insight; it is not possible to be enemies when you eat chips together. Kims chips create a good atmosphere and unite people.

Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Martin Amble Ruge, Ine Bryhn

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